The journeys and creations of all these distinct initiatives are often intertwined with and supported by one another.
ZAtart
home of the arts
ZATART is a common platform for differently purposed enterprises that hold space for the Arts in diverse forms.
The shout! Network
Is a space for stories with empathy.
Junoon
Is a movement to enable an awareness and difussion of classical dance.
Artress
Is your mother's blend of Art, Recipes and Stories that carry us into the past so we may carry it with us into the future.
Dharti
Is an initiative by the daughters of the soil to earn a livelihood and uplift their homeland.
the missing link
Ever since Art has existed, which is likely the beginning of time, it has been difficult and rare to fully accept that two roles – that of the Artist and the Entrepreneur – are not mutually exclusive. Perhaps because Artists live in a world of their own. Entrepreneurs bring their own worlds into the world. If the former transitioned to the latter, Art would be more of a thing of the world rather than an often abstract, unattainable, inaccessible, nave and impractical fantasy.
Art has the ability to be mysterious, inspired and entrepreneurial. The impulses only need direction.
Artists and entrepreneurs are blessed with similar convictions. Both are innovators. They see possibilities where others see limitations, bringing the previously unimagined into being. Both have skin in the game, living in the theatre of risk, performing on the public stage of jeopardy. Failure can be brutal and success is often a prelude to future disappointment but they are driven ever forward by self-expression; it’s in the DNA of these independent, slightly unreasonable, regularly difficult people.
Born disrupters, truly great artists and entrepreneurs are modernists creating demand where none previously existed, conjuring something out of their imagination and courage. Unlike the critic, the artist and entrepreneur are eternally optimistic. They must believe in the future. The optimism of their will overcomes the pessimism of their intellect. Originality is their currency and constant adaptation their tool.
The artist and the entrepreneur, so often pitted against each other, are in fact on the same side. Historically, societies that welcome these dissenters are rewarded with the most dynamic economies. Healthy economies, like healthy artistic cultures, thrive on dissent and diversity, on innovation, on the relentless gale of creative disruption.
The creative business mind and the creative artistic mind are one and the same type of machine: iconoclastic, irreverent, innovative but ultimately liberated by work, hard work.
This is the moment of creative and commercial fusion: when inspiration meets perspiration, when innovation and human ingenuity fuse with mercantile determination. When every platform intended for the fine arts or performing arts, literature, culture and history finds or builds a market for itself. When every artistic pursuit invites and receives its monetary match.
ZATART is the missing link. Where Art meets Entrepreneurship. It was always there. We just had to discover it and build a home right there. And so, we did.